~~Not robotic. Not generic. Just you.~~

Your website should sound like you.

Please let me make your website just a little more human.

I love technology and believe that AI is one of the most important technological discoveries ever made. Small business owners should absolutely be leveraging AI to make their lives easier and their businesses more profitable.

However, like many others, I’m growing weary of the soullessness that I feel when I scroll through a website with tons of content that is obviously AI-generated. It strips the product/service/firm of its humanity.

You’ve probably read sentences like these before. They sound polished, but tell you very little about the business. Here’s what I’d change.

Invented copy

AI TELL DETECTED

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EDITOR’S NOTE / 01

We don’t just

“We don’t just” promises a distinction. The rest of the sentence needs to explain what makes the service different.

AI TELL DETECTED

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In today’s fast-paced world,

This opening could introduce almost any service. It adds no information about the plumbing work.

AI TELL DETECTED

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EDITOR’S NOTE / 01

Discover a seamless dining experience,

“Seamless” does not tell a diner what is served or how a visit works.

The people don’t want AI slop.

I’m Zack, a data analyst and AI enthusiast.

I’ll work with you to rewrite your copy or modify your website’s design so it looks and feels more like you.

Send me an email and we’ll schedule a free consultation to discuss your needs.

Get dclanked.